Virtual Assistants for Realtors is a Necessity
We have virtual assistants who were hired to help real estate agencies. But we also have virtual assistants who work directly for a Realtor, which can be a slightly different role. If you have a VA in your office now, don’t let that stop you from hiring a personalized or individual agent-focused VA. They can do very different things.
Our virtual assistants for Realtors typically focus on personalized and individual agent-focused tasks, whereas for a real estate agency, the VA's role might be broader and more team-oriented. Here’s what a VA might do specifically for a Realtor that wouldn’t necessarily apply to an agency:
Personal Branding & Marketing
There are certainly branding activities that take place for a real estate company, but each Realtor and agent want to make a name for themselves in the community as well. Therefore it makes sense to have a virtual assistant on your team that will be wholly dedicated to your personal success. A VA can
Manage the Realtor’s personal social media (LinkedIn, Instagram, Facebook, etc.). It’s one thing to take a photo with your client at the Closing. it’s another thing to use that photo on social media. Not only posting it on all the different platforms, but tagging your clients, the Title Company, the HOA president, the Mayor, etc. . . that takes time.
Create and send personalized newsletters to clients. When your clients see you in photos fully focused on who’s buying a house today, it’s easy to feel overlooked. That’s why you need a virtual assistant putting together a newsletter to make all your previous clients still feel the importance. Up to date neighborhood stats, city information, milestones, house management tips. . .
Maintaining a personal website or blog so that new clients can find you is important. Even a simple page dedicated to people moving to your town could be a business life changer.
Managing personal client reviews and testimonials, especially in the eyes of the search engines. They really look for Trustpilot, Yelp, Facebook and Instagram reviews .
You get more done when you hire virtual assistants for Realtors.
Lead Generation & Client Relationship Management
Prospecting personal leads and cold-calling for the Realtor, is a very productive virtual assistant task.
Managing the Realtor’s CRM and personally following up with leads is also crucial especially during vacations, home showings or when the Realtor has multiple clients at once. These are important business building tasks that can not be put off in the name of busy-ness.
Appointment Scheduling & Personal Admin
Sometimes appointment scheduling is a task that the real estate firm’s admin will help do, but other times it makes sense if there are virtual assistants doing this for Realtors. If you’re the VA for the firm, you can’t make any one person the most important, that’s why having your own person can be important.
And beyond real estate appointments (like showings and open houses), a VA can manage personal appointments as well for Realtors. They can also handle personal email and phone inquiries and can keep the Realtor’s daily to-do list organized.
Listing Management with a Personal Touch
Writing personalized listing descriptions rather than using the agency-wide templates can also differentiate you from the rest. A virtual assistant can take your preferences and assign them to all your listings.
Another thing virtual assistants for Realtors can do is make sure the Realtor’s personal website, phone numbers and information are listed everywhere.
A Realtor who decides to hire their own virtual assistant will certainly be a step ahead on everything that comes across their desk, which they typically don’t have time for. We’d love to help you in that endeavor.
Please learn more about us and reach out. We’d love to set up a call to chat further.
