Hire a Social Media Marketing Virtual Assistant
Look, no matter how you slice it “social media marketing” isn’t easy. That’s why you need a Social Media Marketing Virtual Assistant on your team to keep all that work in motion. A Social Media VA specializes in managing and enhancing an organization’s (or individual’s) online presence through social media platforms. They support marketing strategies, content creation, and engagement efforts, allowing businesses to focus on the core deliverables that social media is being used for.
You could easily break down your social media marketing campaign into six or seven major buckets. And while it might make sense to hire someone, at first, with a Social Media Marketing Virtual Assistant, at least you know you’re only paying for the work they do, not the time they sit around doing nothing.
You’ve got content creation, managing the individual platforms, interpreting analytics, paid advertising, list building and email outreach. Let’s start with:
Content Creation
Other than analytics, you need someone in the business of Content Creation no matter what.
Post Creation: Designing graphics, writing captions, and creating videos or other media tailored to specific platforms (e.g., Instagram, Facebook, Twitter, TikTok, LinkedIn). Even if webinars is your content, someone needs to make the content to market those.
Content Calendars: Developing and managing social media calendars to schedule posts consistently is important. But what’s more important is figuring out what to post and when. You don’t want to be making Thanksgiving graphics the day before Thanksgiving and you don’t want to miss out on the big spontaneous moments that companies like Arby’s and Pepsi always capitalize on.
Canva? One of the lesser discussed needs for a good social media VA is how to use the tools to make high quality content quickly. It doesn’t make sense to have a team member who can pump out one blog’s graphics in 90 minutes when a good VA can do 5x that.
Platform Management
Knowing the difference between Synchronous and Asynchronous platforms is just the beginning. You need someone paying attention as to whether your posts are getting more engagement with bright thumbnails or introspective titles. Managing the platforms is an important task.
Account Setup: Creating and optimizing profiles for platforms like Instagram, Bluesky, and YouTube Shorts is the easy part. But necessary.
Daily Posting: Scheduling and publishing posts daily, or sometimes hourly or monthly is a job for a social media marketing virtual assistant for sure.
Community Engagement: Responding to comments, messages, and mentions to foster relationships with followers.
Monitoring Trends: Staying updated on social media trends, tools, and platform changes to recommend adjustments.
Repurposing Content: Transforming blog posts, newsletters, or other materials into shareable social content.
Analytics and Reporting
There’s no amount of bullet points that explain analytics and reporting. You need a Social Media Marketing VA who knows where to gather the analytics, how to read them and how to suggest changes. Google Analytics is one place for sure, but that is just one. Good reporting knows what to look for in Facebook’s proprietary analytics, how to read bitly click-throughs, email open rates and converions.
Paid Advertising
Paid Advertising is a skillset all on its own. It might make sense to have a separate social media marketing virtual assistant who specializes in the skills required for a successful paid advertising campaign.
Ad Campaign Management: Creating, running, and monitoring paid campaigns on platforms like Facebook Ads, Instagram Ads, or LinkedIn Ads.
Budget Management: Optimizing ad spend to maximize ROI.
List Building
Landing Pages: You need pages built for the traffic to land on and see what you’re offering. It takes content creation and platform management to get the traffic to this point.
Email Opt in Forms: Then the page needs a way to convert traffic into leads.
Lead Magnets: And there has to be a good reason someone will give you their email address, phone number or money. So the ability to come up with lead magnet ideas is paramount.
Email Marketing
Maybe you don’t put email marketing in the Social Media bucket, but it is so closely aligned it would be a mistake to separate the two. There needs to be cohesive movement between the social media marketing, the lead magnet and the email content. A good social media marketing virtual assistant will make sure the email open rate remains high because the emails align with why they opted in in the first place.
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Social Media Marketing, once started, never ends. That’s why you need a really good mix of people on your team who excel in the different areas. We’d love to help you manage that. If that sounds like what you need, read a bit more about Who We Are, then reach out! We’re ready.
